55 years of everything for the guest: the trade fair in Salzburg promises innovations!

55 years of everything for the guest: the trade fair in Salzburg promises innovations!

The anticipation is great! From November 8th to 11th, 2025, the Salzburg Exhibition Center will open its doors for the 55th edition of the popular “Everything for the Guest” event. Over 700 exhibitors from the catering, hotel and communal catering industries are expected here, and around 35,000 trade visitors from Austria, Germany, Italy and neighboring countries will come together to exchange ideas about current trends and innovations. The trade fair, which began as a local trade event in 1970, has developed into an important platform for the industry and now attracts international guests.

As press spokesman Andreas Ott (Director Exhibitions) aptly states, the trade fair connects people, ideas and pioneering spirit. This year there will be more than 100 program items that deal with exciting topics such as digitalization, sustainability and human resources, which are particularly popular these days.

A varied supporting program

Visitors can look forward to various subject areas. These include the competence center for commercial kitchen technology, the beverage world, the organic world and the e-mobility world. A special attraction is the start-up area, which offers a platform for new companies and innovative concepts. Experts and practitioners will appear on the Gastro Circle stage and the Masterclass stage, providing valuable insights.

In addition, there will be exciting competitions for pastry chefs and bartenders, and the Tourism Technology Festival will showcase the industry's best ideas and solutions. Awards for top hoteliers and chefs will also be presented, making the trade fair a significant event for the industry.

Highlights and new formats

A highlight this year is the new “Next Gastro” format, which will take place on November 10th. It is aimed specifically at start-ups, young entrepreneurs and career changers and is intended to provide space for innovative gastronomic approaches and creative ideas. Michael Reich, the trade fair manager, is enthusiastic and notes that he is looking forward to exciting developments and new highlights.

This year, the focus is also on intensive exchange, with the stands being designed more efficiently and the conversations being quicker and the technology being more present. A lively industry culture is clearly presented in Salzburg - and all of this under the umbrella of the “Everything for the Guest” trade fair.

Other trade fairs that deal with gastronomy and the hotel industry include Internorga in Hamburg and Intergastra in Stuttgart, which are also considered important leading trade fairs in Germany. The variety of offerings and the opportunity to network ensure that such events are essential for trade visitors to keep their finger on the pulse of the industry. [Gastro-Marktplatz] explains that gastronomy trade fairs are international trade fairs that offer valuable space for further training and networking.

Anyone visiting the trade fair in Salzburg should plan early so as not to miss the best exhibitors and programs. A certain sensitivity in organization pays off here!

The “Everything for the Guest” trade fair in Salzburg is a real must-visit for everyone who works in the catering and hotel industry – an opportunity that shouldn’t be missed! Not only is knowledge imparted here, but also the opportunity to make new business contacts and experience current trends up close. [Hotelier] offers a comprehensive overview of upcoming trade fairs in the catering and hotel industry.