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Möbel Niedermayer conquers Salzburg: New dimensions for your home!
Möbel Niedermayer, which has been operating in Salzburg since 1997, is modernizing its headquarters and expanding the range to include new brands and garden furniture.
Möbel Niedermayer conquers Salzburg: New dimensions for your home!
In Salzburg, Möbel Niedermayer is bringing a breath of fresh air to the furniture industry. The company was founded in 1997 by Johann and Monika Niedermayer and is now managed by the next generation, the siblings Daniel, Felix and Lena Stadler. With the change to new hands, the strategic realignment of the company was also pushed forward. In 2003, Möbel Niedermayer joined the VME furnishing partner ring, opening up new opportunities for business development. Today Möbel Niedermayer is not only known as a cheap provider, but has also become a name with a clear focus on quality and value for money Furniture culture reported.
The company's product range is now broad and includes classic pine furniture as well as high-quality commercial kitchens and bathroom solutions. This expansion has meant that around a third of total sales are now generated in the property business. The majority of the sales area in the main building, which covers an impressive 2,500 square meters and employs around 50 to 60 people, is regularly redesigned in order to constantly offer customers new inspiration.
New projects and strategies
One of the most recent projects is the “Garden Furniture Park by Möbel Niedermayer”, which opened in Bergheim and offers a selection of garden furniture and accessories over an area of 1,000 square meters. This initiative has already received a positive response and complements the existing business perfectly. A comprehensive modernization of the main building was recently completed after an eight-month construction period. This cost 600,000 euros and was viewed by Felix and Lena Niedermayer as a necessary step for the company's long-term competitiveness.
But not only the area, the marketing has also been given a new coat of paint. The realignment is actively supported with a new corporate design and a fresh marketing campaign. The range has been expanded to include the Roomio own brand, which is specifically tailored to the needs of a younger target group. These developments are part of the strategic goals of the VME facility partner ring, which recorded an annual profit of 10.6 million euros in 2024 SME association reported.
Customer service and selection
Möbel Niedermayer attaches great importance to competent advice. The experienced living advisors are available to customers both in the store and during individual home visits to analyze their personal living situation and take optimal natural measurements. Customers can choose from a variety of renowned brands, including Sedda for upholstered furniture, Voglauer for premium natural wood furniture and many more.
The extensive offering ranges from bedroom and dining area solutions to variable wall units to high-quality bathroom furniture and spacious wardrobes. Another plus point is the home boutique, which offers trendy accessories for a stylish home. “We rely on a large selection at attractive prices,” is how the company describes its own approach and invites all Salzkammergut residents to get their own idea of the diverse range on offer, as can also be found on the Möbel Niedermayer website: Furniture Niedermayer.
With these developments and the constant striving for improvement, Möbel Niedermayer is ideally positioned to continue to play a role in Salzburg's furniture and furnishings landscape in the future. The company remains an important point of contact for everyone who is looking for quality, individual advice and a good price-performance ratio.