ÖSV stars reveal new winter outfits in Europark Salzburg!

ÖSV stars reveal new winter outfits in Europark Salzburg!

Yesterday was a big day for Austrian winter sports! At Europark Salzburg, the stars of the Austrian Ski Association (ÖSV) presented their new outfits for the upcoming World Cup and Olympic season. The athletes included the entire crème de la crème: Vincent Kriechmayr, Conny Hütter, Anna Gaser and Stefan Kraft answered questions from the media and then had a lot of fun with the young fans, who were happy to receive selfies and autographs. This event has once again shown that Europark is not only a popular shopping location, but also a stage for our winter sports heroes, as sn.at reports.

But what exactly was shown? All ÖSV Nordic teams will compete in Löffler clothing next season. These were presented as part of the fashion show in Europark and the audience was able to take a look at the latest designs. Over 300 athletes, coaches and officials from biathlon, cross-country skiing, Nordic combined and ski jumping are affected by this change. The clothing, developed in Ried, has the motto “Made with responsibility”. Managing director Otto Leodolter emphasizes that this new sportswear is not only functional, but also produced sustainably. A point that is becoming increasingly important these days, as meinbezirk.at describes in detail.

Sustainability in focus

Sustainable orientation is a central concern for Löffler. The materials used are specially developed for endurance sports and offer advantages over standard cotton. The latter absorbs fluid, but does not transport it to the outside, which makes it unusable for athletes. Instead, Löffler relies on polypropylene, a synthetic fiber that is ideal for high-performance sportswear. These fabrics have been created using an environmentally friendly process and ensure that the clothing maintains the necessary properties during sporting activities that traditional cotton clothing simply cannot provide. Interested readers can find more detailed information about sustainable manufacturing practices in Löffler's sustainability report on the company website, which is also available at loeffler.at.

Working closely with professional athletes has enabled Löffler to develop a clothing line that meets the specific needs of athletes such as Stefan Kraft, Teresa Stadlober and Simon Eder. This great partnership and the resulting innovative products show once again that Austria is not only known for its traditions, but is also at the forefront when it comes to modern sportswear.

The event in Europark only increased the anticipation for the coming winter season. It will be interesting to see how the athletes will perform in their new outfits and what stories from winter sports await us in the next few weeks!