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17 new cultural partners in Salzburg: Improve access for everyone!
On October 9th, 2025, Salzburg expanded the Aktiv:Card to include 17 new cultural partners in order to promote participation for people with low incomes.
17 new cultural partners in Salzburg: Improve access for everyone!
A welcome update for everyone interested in culture in Salzburg: The city has massively expanded its commitment to cultural participation. As of today, October 9, 2025, 17 new collaborations were concluded with cultural companies, which significantly improve opportunities for people with low incomes. This reports My district.
Mayor Bernhard Auinger emphasizes the importance of providing cultural access for everyone. “Culture is a cornerstone of our society, and we must ensure that people with low incomes can also participate,” said the mayor. City Councilor for Social Affairs Andrea Brandner sees the Aktiv:Card as a cool instrument to promote cultural participation, which is also important to the head of the MA 2 Culture department, Dagmar Aigner. It highlights the great diversity of the new offers.
The new partners and their offers
The new partners include both established and innovative institutions. Here is an overview of the participating companies and their discounts:
- Winterfest: 50% Rabatt auf 400 Tickets.
- CAMERATA: Kostenloser Eintritt mit Voranmeldung.
- MARK: Kostenloser Eintritt, solange Plätze vorhanden.
- Toihaus: Kostenloser Eintritt, telefonische Voranmeldung erforderlich.
- Literaturhaus Salzburg: Ermäßigter Eintritt gemäß ausgeschriebenem Preis.
- Bibelwelt: Kostenloser Eintritt.
- Freier Rundfunk Salzburg: Kostenlose Teilnahme an Workshops.
- OFF Theater: Kostenloser Eintritt mit Voranmeldung.
- Internationale Stiftung Mozarteum: Ermäßigungen auf Konzerte und Museen.
- Rockhouse: Kostenloser Eintritt, begrenztes Kontingent.
- OENM: Kostenloser Eintritt mit Voranmeldung.
- tanzimpulse: 20% Ermäßigung auf Workshops und kostenfreie Performdances.
- Schauspielhaus: Details stehen noch aus.
- Jazzit: Freier Eintritt, begrenztes Kontingent.
- Theater Ecce: Freier Eintritt für Aktiv:KartePLUS und Aktiv:KarteKIDS, mindestens 50% Ermäßigung für Aktiv:Karte.
- DAS KINO: Freier Eintritt von Montag bis Donnerstag, ab fünf Minuten vor Vorstellungsbeginn.
The existing partners such as the Haus der Natur, the Salzburg Museum and the Salzburger Landestheater are also still on board, so that the variety of offers for all Salzburg residents increases.
The importance of cultural participation
Cultural participation is not just a buzzword – it has far-reaching effects on our society. Studies show that cultural participation not only increases individual well-being, but also strengthens social cohesion and encourages political participation. This finding is consistent with the considerations of Politics culture, which show that access to cultural offerings is crucial for our society's capacity for democracy.
The new collaborations not only reduce barriers to access, but also create opportunities to actively shape one's own cultural landscape. It becomes clear that the city of Salzburg demonstrates a real sensitivity to the needs of its citizens and promotes cultural diversity in everyday life.
Cheers to the new initiative! Salzburg is well on the way to enabling cultural participation for all citizens and making the cultural offerings even more attractive. A real benefit for the city and its people.