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Marketing role models 2024: These stars set new standards!
On September 9, 2025, the Marketing Leader of the Year 2024 were awarded in Vienna, including Julia Hrabal and Werner Lampert.
Marketing role models 2024: These stars set new standards!
Vienna was the scene of the big celebration for the Marketing Leader of the Year 2024 on September 9, 2025. On this festive evening, that of the specialist platform Internet World Austria In cooperation with the Marketing Club Austria and the main sponsor Willbad, around 200 invited guests gathered to appreciate the excellent performance of the local marketing community. The focus was on the prices in six categories that distinguished the creative minds behind the best marketing strategies.
The happy award winners include Julia Hrabal from Manner, who was able to take home the award in the trade category. Barbara Ghafffari (Neoh) and Barbara Klinser chamber tent (Magenta) were also honored for their impressive marketing strategies in the industrial and telecommunications area.
The award winners at a glance
- Handel: Julia Hrabal (Manner)
- Industrie: Barbara Ghaffari (NEOH)
- Finanzen & Telekommunikation: Barbara Klinser-Kammerzelt (Magenta)
- Tourismus, Gastronomie, Verkehr & Logistik: Melanie Rondonell (ÖBB)
- Medien, Kultur & Entertainment: Katharina Kofler (Kurier)
- Beratung, Bildung, Healthcare, IT & Institutionen: Stefan Lorbeer (ÖAMTC)
The nominations came from a large number of marketing professionals and the president of the marketing clubs from various federal states. A 60-member shortlist that emerged from these nominations was then crowned by an online voting between April 15 and June 15, 2025.
The honorary award for the life's work, which was awarded to Werner Lampert, is particularly worth mentioning. Unfortunately, due to health problems, he could not personally take part in the award, but Brigitte Hanzmann took over the award ceremony with great commitment. The awards were designed and manufactured by the outburned and manufactured, while Goodie Bags were sponsored by Fredebringer.
Insights into the marketing world
The event was not only a highlight for the award winners, but also an opportunity to emphasize the importance of marketing for corporate growth and social change. As the Marketing Society emphasizes that these awards are a sign of the transformative power of marketing. The commitment to excellence, creativity and innovation has been celebrated here in the marketing industry for 40 years.
Due to the rigorous selection process of the marketing society, the best submissions according to business results, creative innovation and strategic thinking are evaluated. The fundamental role of marketing for sustainable growth and value creation is underlined, which according to the Marketing leader The motivation for an increasing number of experts is also involved in this area.
The Marketing Leader of the Year event is therefore not only a award ceremony, but also an inspiring meeting point for actors in the marketing industry to learn from each other and share success. Another step to strengthen the dynamics in the Austrian marketing sector and a real reason to joy!